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Advanced Google Analytics Assessment 3 Answers

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1. Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns Users who have children under the age of 18 2. Custom segments may be created using which criteria? (select all answers that apply) Dimensions Metrics Session dates Sequences of user actions 3. How many segments may be applied at once? 1 2 3 4 4. Because segments are applied before sampling, segmented data will not be sampled. True False 5. What report shows data segmented by channel? Segmentation Source/Medium Channels Attribution 6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? Paid Search Organic Search Direct Display 7. What report analyzes which webpages get the most traffic and highest engagement? Active Users report Engagement
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Advanced Google Analytics Assessment 2 Answers

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1. To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? Advanced filters Cross-domain tracking Event tracking Custom Dimensions 2. Filters may be applied retroactively to any data that has already been processed. True False 3. To see data for users from the U.S. and Canada only in a view, which filter would be applied? Filter 1: include U.S. > Filter 2: include Canada Filter 1: include Canada > Filter 2: include U.S. Filter 1: include U.S. and Canada Filter 1: exclude Europe and Asia 4. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? Event Tracking Custom Metric Custom Dimension Custom Filter 5. To pair metrics with dimensions, what should they have in common? Same creator Same creation date Same view Same scope 6. To create a Custom Dimension for membership status (i.e., rewards level), what scope woul
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Advanced Google Analytics Assessment 1 Answers

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1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True False 2. What does Google Analytics call a URL that passes data parameters for reporting? A tag A hit A dimension A metric 3. When does the Google Analytics tracking code send a pageview hit to Analytics? Every time a user clicks a video Every time a user adds an item to a shopping cart Every time a user performs a search on a website Every time a user loads a webpage 4. When does the Google Analytics tracking code send an event hit to Analytics? Every time a user performs an action with pageview tracking1 Every time a user makes a reservation on a booking site Every time a user adds an event to their calendar Every time a user performs an action with event tracking 5. What does Google Analytics use to differentiate new and returning users? (select all answers that apply) A browser cookie Artificial intel
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